Endorsement Know-hows! 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Whether you’re seeking guidance on startup valuations, investment strategies, or the intricacies of financial modeling and tax implications, our blog has you covered. Gain the knowledge and confidence you need to make sound financial decisions that propel your business forward. Start exploring our library of finance-focused content today and empower your startup’s financial journey!](https://treelife.in/category/finance/) - [LegalLegal and Law related updates from Treelife. Explore the legal complexities of your startup journey with Treelife’s comprehensive legal blog. Explore a treasure trove of insightful articles covering diverse legal topics like intellectual property, corporate governance, funding rounds, contracts, and more. Gain valuable knowledge from industry experts and stay informed about the latest legal developments impacting the startup ecosystem. Whether you’re a budding entrepreneur, an established investor, or a curious learner, Treelife’s legal blog empowers you to make informed decisions and navigate the legal landscape with confidence.](https://treelife.in/category/legal/) - [TaxationRead taxation in detail with Treelife’s comprehensive library of tax blogs and articles. Gain insights on everything from startup tax exemptions and angel tax to filing tax returns and navigating complex regulations. Our expert-written content equips you with the knowledge and guidance you need to ensure your startup thrives financially and stays compliant. Explore our tax resources today and empower yourself to make informed decisions for your business journey.](https://treelife.in/category/taxation/) - [LeadershipFind curated insights specifically tailored for businesses, investors, startups, and entrepreneurs. Our goal is to equip you with the knowledge and strategies needed to ease the complexity, inspire teams, make informed decisions, and ultimately, drive sustainable success. Dive in to explore the ideas shaping tomorrow’s leaders and the future of business.](https://treelife.in/category/leadership/) - [FintechDive into the future of finance with our Fintech articles and blogs! Whether you’re a curious consumer or a seasoned entrepreneur, this hub explores the innovative ways technology is transforming financial services. We’ll unpack the latest trends in payments, blockchain, AI-powered investing, and more. Learn how Fintech is disrupting traditional models and creating exciting opportunities for businesses and individuals alike. Stay informed, make smarter financial decisions, and discover how Fintech can revolutionize the way you manage your money.](https://treelife.in/category/fintech/) - [Foreign TradeExplore expert insights on foreign trade regulations, cross-border compliance, and global market strategies. Empower your import & export activities with data driven knowledge.​](https://treelife.in/category/foreign-trade/) - [Emerging TechnologyUnlocking the Future: Explore Emerging Technologies for Your Business. This category is your window into the cutting-edge advancements shaping the business landscape. We delve into Artificial Intelligence, Big Data, Robotics, Cybersecurity, and more, showing you how these technologies can revolutionize your operations, enhance customer experiences, and propel your brand to new heights. 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For Celebrities, Influencers & Virtual Influencers on Social Media platforms ###### Written By ![Image](https://secure.gravatar.com/avatar/d3e8d3758c96e353989385033d732195?s=30&d=mm&r=g) ###### Published on ##### January 23, 2023 ###### Last updated on ##### August 20, 2024 21:41 ###### Share - Link copied to clipboard! https://treelife.in/news/endorsement-know-hows-for-celebrities-influencers-virtual-influencers-on-social-media-platforms/ [ ![share-icon](https://treelife.in/wp-content/themes/treelife/assets/images/share-icon.svg) ](javascript:void(0)) - [ ![social-linkedin](https://treelife.in/wp-content/themes/treelife/assets/images/share-linkedin.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ftreelife.in%2Fnews%2Fendorsement-know-hows-for-celebrities-influencers-virtual-influencers-on-social-media-platforms%2F&title=Endorsement+Know-hows%21+For+Celebrities%2C+Influencers+%26%23038%3B+Virtual+Influencers+on+Social+Media+platforms "Share on LinkedIn") - [ ![whatsap-share](https://treelife.in/wp-content/themes/treelife/assets/images/whatsap-share.svg) ](https://api.whatsapp.com/send?text=Endorsement+Know-hows%21+For+Celebrities%2C+Influencers+%26%23038%3B+Virtual+Influencers+on+Social+Media+platforms+https%3A%2F%2Ftreelife.in%2Fnews%2Fendorsement-know-hows-for-celebrities-influencers-virtual-influencers-on-social-media-platforms%2F) - [ ![twitter-share](https://treelife.in/wp-content/themes/treelife/assets/images/twitter-share.svg) ](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftreelife.in%2Fnews%2Fendorsement-know-hows-for-celebrities-influencers-virtual-influencers-on-social-media-platforms%2F&text=Endorsement+Know-hows%21+For+Celebrities%2C+Influencers+%26%23038%3B+Virtual+Influencers+on+Social+Media+platforms) - [ ![facebook-share](https://treelife.in/wp-content/themes/treelife/assets/images/facebook-share.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftreelife.in%2Fnews%2Fendorsement-know-hows-for-celebrities-influencers-virtual-influencers-on-social-media-platforms%2F) Content Overview [#### We take care of your Legal, Finance & Compliance needs! ##### Let's Talk ](https://calendly.com/consulttreelife) #### Stay updated with our Newsletter Δ #### Get in touch with us Your information is confidential and secure Or [Book a CONSULTATION](https://calendly.com/consulttreelife) Δ #### Stay updated with our Newsletter Δ Content Overview [ Contact us ](#contact-us-sidebar) #### Content Overview #### We take care of your Legal, Finance & Compliance needs! [Let's Talk](https://calendly.com/consulttreelife) #### Get in touch with us Your information is confidential and secure Or [Book a CONSULTATION](https://calendly.com/consulttreelife) Δ **First Published on 23rd January, 2023** The Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution (vide press release dated January 20, 2023) has released guidelines for celebrities, influencers and virtual influencers specifically with respect to social media platforms. The said guidelines are called ‘*Endorsement Know-hows! For Celebrities, Influencers & Virtual Influencers on Social Media platforms* These guidelines talks about the disclosure of certain information by such celebs and influencers while they are advertising/ promoting certain products on social media platforms. **1) Let’s break down some key words and it’s meaning** ***Celebrities:*** Famous personalities, including but not limited to the entertainment or sports industry have the power to affect the decisions or opinions of their audience. ***Influencers:*** Creators who advertise products and services with a strong influence on the purchasing decisions or opinions of their audience. ***Virtual Influencers:*** Fictional computer-generated ‘people’ or avatars who have realistic characteristics, features, and personalities of humans, and behave in a similar manner as influencers. ***Material connection:*** Includes but is not limited to benefits and incentives, such as: - Monetary or other compensation; - Free products with or without any conditions attached, including those received unsolicited, discounts, gifts; - Contest and sweepstakes entries;Trips or hotel stays;Media barters;Coverage and awards; or - Any family, personal or employment relationship. **2) Who should be disclosing information?** Individuals/ groups who have access to an audience and the power to affect their audiences’ purchasing decisions or opinions about a product, service, brand or experience, because of the influencer’s / celebrity’s authority, knowledge, position, or relationship with their audience. **3) When should such information be disclosed?** A material connection between an advertiser and celebrity/ influencer may affect the weight or credibility of the representation made by the celebrity/ influencer. **4) How to disclose information?** - Information should be hard to miss – in a manner that it is clear, prominent and extremely hard to miss; disclosures should not be mixed with a group of hashtags/ links. - In case of endorsement in a picture – disclosure should be superimposed over the images in such a manner so that the person viewing them can see them clearly. - In case of endorsement in a video – disclosures shall be placed in the video and not only in the description; such disclosures shall be in both the audio as well as the video format. - In case of endorsement in a live stream – disclosures shall be displayed prominently throughout the entire stream. - Use of simple and clear language - Terms which are allowed: ‘advertisement’ or ‘ad’; ‘sponsored’; ‘paid promotion’ or ‘paid’. - Disclosures shall be in the same language as the endorsements. - Separate disclosures shall be made apart from platform disclosure tools. **5) Due Diligence** Celebrities/influencers are always advised to review and satisfy themselves that the advertiser is in a position to substantiate the claims made in the advertisement. It is strongly recommended that the endorser of a product or service should have actually used or experienced the product or service before endorsing it. **6) Consequences of non-compliance** Such celebs/ influencers shall be made liable under the Consumer Protection Act, 2019 for non-compliance or non-disclosure (in case of false or misleading advertisements, penalty may extend up to INR 50 Lakhs). [ Read as Markdown](https://treelife.in/news/endorsement-know-hows-for-celebrities-influencers-virtual-influencers-on-social-media-platforms/?format=markdown) ### Related posts: 1. [Reverse Flipping for Startups: A New Shift Towards India](https://treelife.in/news/reverse-flipping-for-startups-a-new-shift-towards-india/ "Reverse Flipping for Startups: A New Shift Towards India") 2. 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