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Thought Leadership

quick commerce in india

Quick Commerce in India: Disruption, Challenges, and Regulatory Crossroad

India’s fast changing consumer landscape is best represented by the disruption caused by the quick commerce (“QCom”) sector. QCom has risen rapidly in the country post the Covid-19 pandemic, led by brands like BlinkIt, Swiggy Instamart and Zepto. Consequently, these QCom companies have seen rapid growth and success since 2020, attracting investors witnessing a slowdown in major sectors like fintech and online education. This shift has rattled established players and has created sizable challenges for traditional Kirana and mom-and-pop stores in the country

The rising pressure came to a head in August 2024, when the All India Consumer Products Distributors Federation (AICPDF) wrote to the Commerce and Industry Minister, Piyush Goyal, urging government security of quick commerce platform, citing threats to small retailers and potential FDI violations1. Seeking an immediate investigation into the operational models of these QCom platforms, the AICPDF urged implementation of protective measures for traditional distributors. With the release of a white paper by the Confederation of All India Traders (CAIT) alleging unfair trade practices and potential violation of Foreign Direct Investment (FDI) policy by QCom players, immediate regulatory intervention has been urged, leading to speculation on the continued growth of these QCom platforms2

In these Treelife Insights pieces, we break down how QComs like Blinkit and Swiggy Instamart work, the impact of this sector on traditional distributors, the issues raised by AICPDF and CAIT and what the future for QCom could hold. 

How does Quick Commerce work?

Fundamentally, QCom is an innovative retail model that emphasizes speed and convenience in delivery of goods, designed to meet consumers’ immediate needs. The process chart below showcases how the QCom model operates: 

Quick Commerce in India: Disruption, Challenges, and Regulatory Crossroad
Quick Commerce in India: Disruption, Challenges, and Regulatory Crossroad

However, QCom is limited in its ability to replicate value focused items available in traditional stores or larger retailers, such as staples (with higher price sensitivity) or open stock keeping units, or personalized khata systems for customers3.  

Impact of QCom on Traditional Distributors

The rapid expansion of QCom taps into the consumer’s need for instant gratification in the Fast Moving Consumer Goods (FMCG) sector. Leveraging significant funding, advanced technology, and a network of dark stores, these platforms expanded from metros to Tier-2 cities, offering essentials within 10–15 minutes, and eliminating the need to approach traditional mom-and-pop shops or kirana stores to purchase their daily needs. 

  • Loss of Business for Traditional Distributors: Given the consumer preference for convenience, wide product range and speedy delivery, there is a decline in foot traffic for traditional stores. Further, AICPDF in its August 2024 letter cited a shift in the FMCG distribution landscape itself, with QCom platforms being increasingly appointed as director distributors by major FMCG companies, sidelining traditional distributors4.
  • Pricing Competition: When backed by heavy investment, QCom platforms are able to offer deep discounts on the products, which make it difficult for traditional distributors to compete.
  • Inventory Turnover: Given the lack of sales, these traditional stores are sitting on high levels of inventory which results in delayed payments to distributors. This is impacted further by the fact that traditional stores cater to the impulse purchase vertical of consumers, who are now turning to QCom5.
  • Technology Gap: QCom fundamentally employs advanced technology to analyze trends, manage inventory and logistics, and boost customer retention. Traditional stores are unable to invest in such infrastructural developments.  

Legal Background 

Further to its August 2024 letter, AICPDF filed a complaint with the Department of Promotion of Industry and Internal Trade (DPIIT) in September 2024, which was forwarded to the Competition Commission of India (CCI)6. AICPDF then formally complained to the CCI in October 20247 following which, CAIT released a white paper calling for a probe into the top 3 QCom players in the country8 for possible violations of the FDI Policy and the Competition Act, 20029.   10

Background of FDI Policy as applicable to e-commerce sector

1. Permissible Transactions

  • Marketplace e-commerce entities are permitted to enter into B2B transactions with registered sellers.
  • E-commerce marketplace entities may provide support services to sellers (e.g., logistics, warehousing, marketing).

2. Ownership and Control

  • Marketplace e-commerce entities must not exercise ownership over the inventory.
  • Control is deemed if over 25% of a vendor’s purchases are from the marketplace entity or its group companies.
  • Entities with equity participation or inventory control by a marketplace entity cannot sell on that entity’s platform.

3. Seller Responsibility

  • Seller details (name, address, contact) must be displayed for goods/services sold online.
  • Delivery and customer satisfaction post-sale are the seller’s responsibility.
  • Warranty/guarantee of goods/services rests solely with the seller.

4. Fair Competition

  • Marketplace entities cannot influence pricing of goods/services and must ensure fair competition.
  • Services like fulfillment, logistics, and marketing must be provided fairly and at arm’s length.
  • Cashbacks by group companies must be fair and non-discriminatory.
  • Sellers cannot be forced to sell products exclusively on any platform.

5. Restrictions

  • FDI is not allowed in inventory-based e-commerce models.

Alleged Violations of the FDI Policy

  • Misuse of FDI Funds: The white paper states that the top 3 QCom platforms have collectively received over INR 54,000 crore in FDI, with only a minimal portion allocated to infrastructure development. Instead, a substantial amount is purportedly used to subsidize operational losses and fund deep discounts, which CAIT argues is a deviation from the intended use of FDI for asset creation and long-term growth.
  • Inventory Control via Preferred Sellers: The white paper states that QCom platforms operate dark stores through a network of preferred sellers, effectively controlling inventory. This practice is seen as a circumvention of FDI regulations that prohibit foreign-backed marketplaces from holding inventory or influencing pricing directly. 

Alleged Violations of the Competition Act

  • Predatory Pricing and Market Distortion: Through the deep discounts (funded by FDI) offered by these QCom players, CAIT alleges undermining of traditional retailers and distortion of fair market competition. Such practices are viewed as detrimental to the survival of small businesses, including the estimated 30 million kirana stores in India.
  • Restricted Market Access: The white paper highlights that exclusive agreements with a select group of sellers limit market access for other vendors, thereby reducing competition and consumer choice. This strategy is alleged to create an uneven playing field, favoring certain sellers and marginalizing others. 

Concluding Thoughts

CAIT’s white paper calls for immediate regulatory intervention to address these issues, emphasizing the need to protect the interests of small traders and maintain a fair competitive environment in India’s retail sector. However, formal updates in the regulatory space are still pending, any regulatory intervention would likely arise from the potential contravention of the FDI policy. The fundamental issue of whether or not the QCom model operates as an inventory-based e-commerce model will need to be determined to assess whether or not there has been a violation of the FDI Policy. As such, any regulatory intervention will have a sizeable impact on the market, and the Central Government has yet to formally respond to the CAIT and AICPDF calls for intervention.

FAQs on Quick Commerce in India

  1. What is Quick Commerce (QCom)?
    QCom refers to an innovative retail model that delivers goods to consumers within a short time frame, often 10–15 minutes, leveraging hyperlocal supply chains, advanced logistics, and micro-fulfillment centers (dark stores).
  2. What impact does QCom have on traditional Kirana stores and distributors?
    QCom has disrupted traditional retail by reducing foot traffic to Kirana stores, introducing aggressive pricing competition, and capturing consumer preference for speed and convenience. This shift has led to inventory turnover challenges, delayed payments, and reduced profitability for traditional distributors.
  3. What are the key legal concerns raised against QCom platforms?
    Key concerns include:
    • Misuse of FDI funds for operational losses and deep discounts instead of infrastructure development.
    • Predatory pricing practices that distort market competition.
    • Restricted market access through exclusive agreements with select sellers.
    • Alleged circumvention of FDI regulations by controlling inventory via preferred sellers.
  4. What is the role of AICPDF and CAIT in addressing these concerns?
    The All India Consumer Products Distributors Federation (AICPDF) and the Confederation of All India Traders (CAIT) have highlighted the challenges posed by QCom platforms. They have filed complaints and published a white paper, urging regulatory intervention to protect traditional retailers and ensure compliance with FDI and competition laws.
  5. How does the QCom model differ from traditional retail?
    QCom focuses on hyperlocal supply chains, real-time inventory management, and last-mile delivery using advanced technology, whereas traditional retail relies on physical storefronts, human-driven processes, and personalized consumer relationships like credit-based “khata” systems.


  1. [1] https://economictimes.indiatimes.com/industry/cons-products/fmcg/quick-commerce-fmcg-distributors-raise-red-flags-seek-scrutiny-over-rapid-expansion-of-platforms-like-blinkit-zepto-instamart-fdi-rule-violations/articleshow/112763093.cms?from=mdr
    ↩︎
  2. [2] https://www.lokmattimes.com/business/cait-releases-white-paper-with-allegations-of-unfair-trade-practices-against-quick-commerce-companies/
    ↩︎
  3. [3] https://www.moneycontrol.com/news/business/startup/is-quick-commerce-eating-into-kiranas-or-e-commerce-blinkit-swiggy-zepto-dmart-delhivery-weigh-in-12795319.html
    ↩︎
  4. [4] https://economictimes.indiatimes.com/industry/cons-products/fmcg/quick-commerce-fmcg-distributors-raise-red-flags-seek-scrutiny-over-rapid-expansion-of-platforms-like-blinkit-zepto-instamart-fdi-rule-violations/articleshow/112763093.cms?from=mdr
    ↩︎
  5. [5] https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/kirana-stores-hit-hard-as-quick-commerce-surges-distributors-struggle-to-recover-dues-report/114461769#:~:text=Traditional%20Kirana%20stores%20in%20India,millions%20of%20small%20business%20owners
    ↩︎
  6. [6] https://www.cnbctv18.com/business/quick-commerce-companies-violate-fdi-norms-aicpdf-19480198.htm
    ↩︎
  7. [7] https://www.cnbctv18.com/business/quick-commerce-companies-violate-fdi-norms-aicpdf-19480198.htm
    ↩︎
  8. [8]  Including Blinkit, Zepto and Swiggy Instamart.
    ↩︎
  9. [9] https://www.deccanherald.com/business/quick-commerce-platforms-using-fdi-to-fund-deep-discounts-cait-3275356
    ↩︎
  10. [10] Guidelines on cash and carry wholesale trading to apply ↩︎
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JioHotstar - An enterprising case of Cybersquatting

“JioHotstar” – An enterprising case of Cybersquatting

Introduction

One of the most discussed media and entertainment industry developments since early 2023 is the merger of the media assets of Reliance Industries’ (“RIL”; including JioCinema) with Disney India’s (“Disney”; including Disney+Hotstar)1. The deal has continued to make headlines, with the latest being a series of developments in an enterprising case of ‘cybersquatting’ on the “JioHotstar.com” domain2. In this #TreelifeInsights piece, we break down the core legal issues surrounding this JioHotstar dispute: what cybersquatting is, why it is considered an infringement of intellectual property rights, and what the legal ramifications of the developer’s actions are.  

Timeline

  1. 2022 – Disney loses digital streaming rights for Indian Premier League to RIL’s Viacom18. Disney sees loss of subscriber revenue.
  2. February 2024 – Disney and Viacom18 sign contracts; Viacom18 and Star India to be integrated into a JV reportedly valued at INR 70,352 crores (post money).
  3. August 2024 – Competition Commission of India and NCLT approve the USD 8.5 billion merger.
  4. October 2024 – Anonymous Delhi-based app developer reveals registration of “Jiohotstar.com” domain name; offers to sell to RIL in exchange for higher education funding. RIL responds threatening legal action. 
  5. October 26, 2024 – Reports emerge that domain name has been sold to a UAE-based sibling duo involved in social work.
  6. November 11, 2024 – UAE siblings reveal their refusal of sale of domain name; offers to legally transfer to RIL for free.

Legal Backdrop: Intellectual Property Rights

In order to better understand the implications of this ‘cybersquatting’, it is critical to recognise the intellectual property rights (‘IPR’) in question:

  • Intellectual Property Rights (‘IPR’): legal right of ownership over the creation, invention, design, etc. of intangible property resulting from human creativity. A critical element to the protection of IPR is restraining other persons from using the protected material without the prior permission of the owner.
  • Trademarks: a form of intellectual property referring to names, signs, or words that are a distinctive identifier for a particular brand in the market, protected in Indian law by Trade Marks Act 1999. 
  • Domain names included in IPR: in today’s digital world, a web address that helps customers easily find the business/organization online – a domain – is also considered a brand that should be registered as a trademark to prevent misuse.
  • Value: trademarks are a great marketing tool that make the brand recognizable to the consumers, and directly correlates to an increase in the financial resources of the business. 
  • Consequences: breach of IPR can lead to monetary loss, reputational damage, operational disruptions or even loss of market access for a business. Infringement therefore attracts significant criminal and civil liability, as a means to dissuade unauthorized use and protect such IPR owners.

In this regard, the positions adopted by RIL and the developer are briefly set out below: 

“JioHotstar” - An enterprising case of Cybersquatting
“JioHotstar” – An enterprising case of Cybersquatting

What is Cybersquatting?

‘Cybersquatting’ or digital squatting refers to the action of individuals who register domain names closely resembling established brands, often with the intent to sell for profit or otherwise leverage for personal gain. Cybersquatting can take the following forms:

  • Typo squatting/URL hijacking: Domains are purchased with a typographical error in the name of a well-known brand, with the intent to divert the target audience when they misspell a domain name. This could occur with an error as simple as “gooogle.com” instead of “google.com”.
  • Identity Theft: Existing brand’s website is copied with the intent to confuse the target consumer. 
  • Name Jacking: Impersonation of a celebrity/famous public figure on the internet (includes creating fake websites/accounts on social media claiming to be such public figure). 
  • ‘Reverse’ Cybersquatting: False claim of ownership over a trademark/domain name and accusing the domain owner of cybersquatting. 

Cybersquatting can be used as a form of extortion, an attempt to take over business from a rival, or even to mislead/scam consumers, but there is no law in India that specifically addresses such acts of cybersquatting. Since domains are considered ‘trademarks’ under the law, use of a similar or identical domain would render an individual liable for trademark infringement3, in addition to any other liabilities that may be applicable from the perspective of consumer protection laws.   

Legal Treatment of Cybersquatting

Cybersquatting rose as an issue as more and more businesses began to realize the value of their online presence in the market. As the digital age unfolded, the Internet Corporation of Assigned Names and Numbers (ICANN) was founded in 1998 as a non-profit corporation based out of the United States with global participation. In 1999, the ICANN adopted the Uniform Domain Name Dispute Resolution Policy (UDRP) to set out parameters in which top level domain disputes are resolved through arbitration. It is important to note that the remedies available under UDRP are only cancellation or transfer of the disputed domain name and do not envisage monetary compensation for any loss suffered. This was ratified in India through the .IN Domain Name Dispute Resolution Policy (INDRP) which is available to all domains registered with .in or .bharat.

Procedure under ICANN/UDRP

  1. File a Complaint: Approach a provider organization like the World Intellectual Property Organization (WIPO), Asian Domain Name Dispute Resolution Centre (ADNDRC), or the Arab Center for Dispute Resolution (ACDR). Complaints must demonstrate certain key elements.
  2. Submissions: The respondent is notified of the complaint and UDRP proceedings initiated. Respondents are given 20 days to submit a response to the complaint defending their actions.
  3. Ruling: A panel with 1 or 3 members is appointed to review the submissions and evaluate the complaint. The panel renders a decision within 14 days of the response submission deadline.
  4. Implementation and Judicial Recourse: 10 day period is given to the losing party to seek judicial relief in the competent courts. The Registrar of ICANN will implement the panel’s decision on expiry of this period. Either party can seek to challenge the decision in a court of competent relief. The panel’s decision remains binding until overturned by a court order. 

Key Elements to a Successful Complaint of Cybersquatting

  • Identical or Confusingly Similar Domain Name: The disputed domain name should be identical or confusingly similar to an established trademark or service mark to which the complainant has legal right of ownership;
  • Lack of Legitimate Interest: The registrant of the domain name (i.e., the alleged squatter) should have no legitimate interest or right in the domain name; and 
  • Bad Faith: The disputed domain name should be registered and being used in bad faith. 

Factors influencing the UNDRP Panel Review

  • Disrupt Competitors: Intent of registrant was to disrupt the business of a competitor; 
  • Sale/Transfer to Owner: Intent is to resell, transfer, rent or otherwise give right of use to the owner of the trademark; 
  • Disrupt Reflection of Trademark: Intent is to disrupt the owner from reflecting their trademark in a corresponding domain name and whether a pattern of such conduct is observed by the domain name owner;
  • Commercial Gain through Confusion: Intent is to attract internet users to the registrant’s website for commercial gain by capitalizing on the likelihood of confusion with the complainant’s trademark.

Remedies under Indian Law

As held by the Honorable Supreme Court of India, disputes on domain names are legally protected to the extent possible under the laws relating to passing off even if the operation of the Indian Trade Marks Act, 1999 is not extraterritorial (i.e., capable of application abroad). Thus, complainants of cybersquatting can pursue the standard reliefs available under the Trade Mark Act, 1999:

  • Remedy for Infringement: Available only when the trademark is registered; 
  • Remedy for Passing Off: Available even without registration of the trademark.

Notable Examples of Cybersquatting in India

With the evolution of the digital age, India has seen some notable judicial precedents that have shaped how cybersquatting is legally addressed:

Disputing PartiesIssueOutcome of Dispute
Plaintiff: Yahoo!, Inc. v Defendant: Akash Arora4
Notable for: considered the first case of cybersquatting in India.
Defendant was using the domain name “YahooIndia.com” for internet-related services, with similar content and color scheme to “Yahoo.com”. As the registered owner of the “Yahoo.com” trademark, the plaintiffs sought restraining the defendant from using any deceptively similar trademark/ domain name.The Court observed the degree of similarity of marks was vital for a passing off claim, and that in this case there is every possibility of the likelihood of confusion and deception being caused, leading a consumer to believe the two domains belong to the same owner, the plaintiffs. 
Plaintiff: Aqua Minerals Limited v Defendants: Mr. Pramod Borse & Anr.5
Notable for: infringement of plaintiff’s registered trademark “Bisleri”.
Defendants registered the domain “www.bisleri.com” in their name and faced action for infringement of trademark claimed by the plaintiff, owner of registered trademark “Bisleri”. The conduct of the defendants in quoting an exorbitant amount to sell the domain name to the trademark owner was held to be evidence of bad faith, and the defendants were held to have infringed the trademark. The plaintiff was allowed to seek transfer of the domain to their name.
Plaintiff: Sbicards.comvDefendants: Domain Active Property Ltd.6
Notable for: international dispute with an Australian entity.
The defendants had registered the domain name “sbicards.com” with the intent to sell for profit to the State Bank of India subsidiary at a later date.Acknowledging the defendants’ business of purchase and sale of domain names through its website, WIPO ordered transfer of the domain to the plaintiffs. 
Plaintiff: Kalyan Jewellers India Ltd.v Defendants: Antony Adams & Ors.7
Notable for: infringement of plaintiff’s registered trademarks “Kalyan”, “Kalyan Jewelers”.
Defendants registered the domain “www.kalyanjewlers.com” in their name and faced action for infringement of trademark claimed by the plaintiff, owner of registered trademark “Kalyan” and “Kalyan Jewelers”. Initially advised by the WIPO to establish bad faith, the plaintiff filed a suit before Madras High Court, which held that there was an infringement of registered trademarks and restrained the defendant from using the same. 
Plaintiff: Bundl Technologies Private LimitedvDefendants: Aanit Awattam alias Aanit Gupta & Ors.8
Notable for: infringement of Swiggy trademark
Plaintiff alleged infringement of registered trademark Swiggy, where the defendants were deceptively collecting money from consumers under the false pretext of bringing them on board the Swiggy Instamart platform.Finding an infringement of trademark, GoDaddy.com LLC, a defendant, was additionally restrained from registering any domain with “Swiggy” in the name, but this was recalled by the Bombay High Court on the grounds that disallowing such registration would amount to a global temporary injunction, instead directing GoDaddy to inform the plaintiff where any application for such registration of domain name was received.

The JioHotstar Case

The registration of the domain name “JioHotstar” by the unnamed developer amounts to a textbook case of cybersquatting, for which relief can be pursued by RIL and/or Star Television Productions Limited (respectively, the registered owners of “Jio” and “Hotstar” trademarks), either under Trade Marks Act, 1999 or through ICANN/UDRP, relying on the following factors: 

  • Confusing Similarity: The domain name is confusingly similar to the registered trademarks owned by RIL and Star respectively. Though the formal transfer of trademark has not happened, RIL can still rely solely on the Jio trademark to claim similarity of the mark9. A joint application can also be filed by RIL and Star, as this domain registration would amount to infringement of two separate registered marks; 
  • Lack of Legitimate Interest: The message posted by the developer on the domain webpage makes it clear that there is no legitimate interest in the domain name to be held by the developer. There is no common reference in public to him by the brand name “JioHotstar” and his clear intent to sell the name for profit evidences a lack of legitimate interest; 
  • Bad Faith Registration: The transparent intent of the developer to sell the name to profit from the merger and fund his education (i.e., personal gain) evidences a bad faith registration. This is further bolstered by his statement recalling the rebranding of music platform Saavn to ‘JioSaavn’ post the acquisition by RIL’s Jio, which motivated the application for and registration of the domain name10. Bad faith is also recognised within the UDRP itself, when the purpose of the domain name registration is to gain valuable consideration in excess of documented out of pocket costs related directly to the domain name11.

Conclusion

Given the intent behind such domain registrations arousing JioHotstar controversy, cybersquatting typically targets established, reputed brands. In fact, the domain name “JioSaavn.com” was itself the subject of a domain name  dispute for cybersquatting in 201812. Though the merger had swiftly navigated regulatory challenges including conditional approval from the Competition Commission of India and clearances from the National Company Law Tribunal and the Ministry of Information and Broadcasting, the domain registration in an unrelated third party’s name serves to showcase the impact that issues such as cybersquatting can have on large scale mergers and acquisitions. The “noble” intent of the developer to use this registration to fund his education aside, the intent is still to leverage the registration for personal gain, thereby satisfying the conditions under law to establish bad faith registration and consequently, cybersquatting that amounts to an infringement of IPR. Interestingly, the domain registration has seemingly been transferred and the webpage now reflects the social service mission of two children in the UAE13. Given the now cross border nature of the dispute and the fact that Trade Marks Act, 1999 cannot be applied extraterritorially, the recourse available to RIL and/or Star to gain ownership of this domain would now be through the UDRP and prescribed dispute resolution mechanisms thereunder. However, in light of latest reports that the UAE siblings have offered to legally transfer the registration to RIL for free, it remains to be seen how this dispute will unfold.

NOTE: 

Recently, the domain “Jiostar.com” went live with a teaser message, “coming soon,” sparking speculation that it could be the official platform for Reliance Industries’ streaming services following the Reliance-Disney merger. While there is no official confirmation, many believe this new domain may replace or supplement “JioHotstar.com” in the wake of the cybersquatting issue.

FAQs on the JioHotstar Cybersquatting Case

1. What is cybersquatting?
Cybersquatting, also known as domain squatting, is the act of registering, selling, or using a domain name with the intent of profiting from the trademark of another person or business. Typically, cybersquatters aim to sell the domain to the rightful trademark owner or use it to redirect traffic for personal gain.

2. What does cybersquatting mean in the context of domain names?
In domain name cybersquatting, individuals register domains that closely resemble well-known brands, trademarks, or business names. This practice is intended to leverage the established brand’s reputation, either for financial gain or to redirect web traffic.

3. Are there examples of cybersquatting in India?
Yes, cybersquatting cases in India include notable legal battles such as Yahoo! v. Akash Arora, where the defendant registered the domain “YahooIndia.com,” and Bisleri v. Mr. Pramod Borse, involving the domain “Bisleri.com.” The recent JioHotstar domain row is another example, highlighting cybersquatting practices and legal implications.

4. What happened in the JioHotstar domain case?
An anonymous app developer registered “JioHotstar.com” shortly after news of the Reliance-Disney merger. The developer initially intended to sell the domain to Reliance Industries to fund his education, which led to claims of cybersquatting and trademark infringement.

5. Why is the JioHotstar domain considered a case of cybersquatting?
The JioHotstar domain is deemed cybersquatting because it combines two well-known trademarks, “Jio” and “Hotstar,” for potential personal gain, evidenced by the developer’s offer to sell the domain to Reliance. This action reflects typical cybersquatting behavior under both Indian law and international dispute resolution standards.

6. How does Indian law address cybersquatting?
Although India lacks specific cybersquatting laws, such cases can be pursued under the Trade Marks Act, 1999. The Act offers remedies for trademark infringement and passing off, both of which can apply in cybersquatting disputes.

7. What legal recourse is available for cybersquatting cases in India?
Victims of cybersquatting can file a complaint under the Uniform Domain Name Dispute Resolution Policy (UDRP) through ICANN or under the .IN Domain Name Dispute Resolution Policy (INDRP) if the domain is registered with .in. In addition, they may pursue action under the Trade Marks Act, 1999, for trademark infringement or passing off.

8. Why is the JioHotstar domain case significant?
The JioHotstar domain row is a high-profile example of cybersquatting involving established brands. This case underscores the importance of protecting trademarks in India, particularly in the context of large mergers and acquisitions, as well as the challenges of cross-border cybersquatting disputes.

9. What are the steps to resolve a cybersquatting dispute under the UDRP?
To resolve a cybersquatting case, a complainant files a complaint with an organization like WIPO. The process includes notifying the domain owner, reviewing submissions, and having a panel render a decision. Remedies include transferring or canceling the domain but not monetary compensation.

10. How did the JioHotstar domain row end?
Initially, the domain was offered for sale by the developer, but later it was transferred to two UAE-based siblings. Given the now cross border nature of the dispute and the fact that Trade Marks Act, 1999 cannot be applied extraterritorially, the recourse available to RIL and/or Star to gain ownership of this domain would now be through the UDRP and prescribed dispute resolution mechanisms thereunder. However, in light of latest reports that the UAE siblings have offered to legally transfer the registration to RIL for free, it remains to be seen how this dispute will unfold.

References:

  1. [1] https://economictimes.indiatimes.com/industry/media/entertainment/media/reliance-disney-media-giant-may-be-born-in-november/articleshow/114477261.cms?from=mdr
    ↩︎
  2. [2] https://www.business-standard.com/companies/news/delhi-techie-snags-jiohotstar-domain-asks-reliance-to-fund-cambridge-dream-124102400446_1.html
    ↩︎
  3. [3] Under Section 29 of the Trade Marks Act, 1999.
    ↩︎
  4. [4] 1999 ALR 620
    ↩︎
  5. [5] 2001 SCC OnLine Del 444
    ↩︎
  6. [6] WIPO Case No. D2005 0271
    ↩︎
  7. [7] C.S. No. 335 of 2020
    ↩︎
  8. [8] IA (Lodging) No. 38837 of 2022 in IA (Lodging) no. 26556 of 2022 in Commercial IP Suit (Lodging) No. 26549 of 2022
    ↩︎
  9. [9] This argument has been successfully put forth by Decathlon SAS in previous UDRP case, where the domain name “decathlon-nike.com” was ordered to be transferred to Decathlon trademark owner despite a lack of consent from Nike, as there was no provision in the policy or rules requiring a third party consent [Decathlon SAS v Nadia Michalski Case No. D2014-1996, available here: https://www.wipo.int/amc/en/domains/search/text.jsp?case=D2014-1996].
    ↩︎
  10. [10] https://economictimes.indiatimes.com/news/new-updates/cant-stand-against-reliance-app-maker-who-demanded-rs-1-crore-for-jiohotstar-com-domain-name-seeks-legal-help/articleshow/114543044.cms?from=mdr
    ↩︎
  11.  [11] Paragraph 4(b)(i) of the UDRP (accessible here: https://www.icann.org/resources/pages/policy-2024-02-21-en)
    ↩︎
  12.  [12] WIPO Case No. D2018-1481 
    ↩︎
  13. [13] https://www.hindustantimes.com/entertainment/web-series/techies-message-asking-reliance-1-crore-for-jiohotstar-domain-mysteriously-vanishes-uae-siblings-now-own-the-website-101729919899425.html
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india fintech report - treelife

India’s Fintech Landscape – A Digital Revolution in Motion 

Treelife Fintech Report 2024-25

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India’s Fintech Report 2024-25 by Treelife provides a data-driven analysis of the fintech industry in India, highlighting key trends, growth drivers, and future opportunities. As the fintech market size in India continues to expand rapidly, this report offers a comprehensive view of how fintech companies and fintech startups in India are transforming the financial landscape.

A major highlight of the India Fintech Report 2024-25 is the transformative role of India Stack in shaping the fintech ecosystem. India Stack, a government-backed digital infrastructure, provides a suite of open APIs that enable seamless integration between private companies and government services, paving the way for digital financial inclusion on an unprecedented scale.

India Stack’s Four Layers

  1. Identity (Aadhaar): A unique digital identity for over 1.3 billion Indians, facilitating secure, real-time identity verification. Aadhaar has been instrumental in enabling digital onboarding, reducing costs, and expanding access to financial services.
  2. Payments (UPI, AEPS): The Unified Payments Interface (UPI) and Aadhaar-enabled Payment System (AEPS) provide a secure, real-time digital payments system, transforming digital payments in India and making it accessible to both urban and rural populations.
  3. Paperless (DigiLocker): Digital management of documents through DigiLocker allows users to store, manage, and share official documents securely, supporting financial transactions and government interactions without physical paperwork.
  4. Data (DEPA): The Data Empowerment and Protection Architecture (DEPA) framework empowers individuals to securely share personal and financial data with their consent, enabling innovative fintech services and fostering data privacy.

India Stack has been a game-changer for fintech companies in India, democratizing access to banking, insurance, lending, and wealth management services. It has supported the rapid expansion of fintech startups in India by reducing barriers to entry, lowering costs, and enabling interoperability across financial services.

Impact of India Stack on Fintech in India

The implementation of India Stack has not only increased the fintech market size in India but also boosted financial inclusion, particularly in rural areas where traditional banking access is limited. By facilitating over 63 billion Aadhaar authentications and enabling UPI to process billions of transactions annually, India Stack has become the backbone of India’s digital economy.

Key Insights from the Report

  1. Market Growth: The fintech sector in India is projected to reach a valuation of $420 billion by 2029, with a compound annual growth rate (CAGR) of 31%. This growth is driven by digital innovations, increased internet penetration, and supportive regulatory frameworks. India has emerged as one of the top three fintech ecosystems globally, with over 3,000 fintech startups contributing to this growth.
  2. Digital Payments in India: Digital payment systems in India have witnessed exponential growth, largely powered by the Unified Payments Interface (UPI) and RuPay cards. In FY 2023-24 alone, UPI processed over 131 billion transactions, representing more than 80% of retail digital payments. The UPI market size is expected to increase significantly as UPI expands globally, positioning India as a leader in digital payments.
  3. Opportunities at GIFT IFSC: GIFT IFSC (Gujarat International Finance Tec-City) has become a key strategic location for fintech growth, offering a gateway to global markets. The report highlights the benefits for fintech firms establishing operations in IFSC GIFT City, including tax incentives and access to international markets. With over 55 fintech entities already operational in GIFT IFSC, it is fast becoming a preferred destination for new fintech startups in India.
  4. Investment and Funding Trends: The fintech market in India has attracted significant investment, with total funding peaking at $9.6 billion in 2021. Although funding levels normalized to $6 billion in 2022 and $2.7 billion in 2023, the report indicates that investor interest remains high, particularly in areas like digital lending, payments, and insurance technology.
  5. Fintech Job Market: The expansion of the fintech ecosystem has also spurred job creation. Fintech jobs in India are on the rise, with demand for talent in areas such as digital payments, data analytics, AI, and cybersecurity. This surge in job opportunities underscores the sector’s potential for sustained growth and innovation.
  6. Public Market Performance and Leading Companies: The Report 2024-25 also examines the public market performance of key fintech companies in India and compares it with traditional financial institutions. The report discusses how fintech companies, such as Paytm and Angel One, have navigated the challenges of going public, highlighting trends in valuation and market perception. While new-age fintech firms are driving innovation and growth, they face scrutiny around profitability and sustainability, which can impact stock performance in the public market.
  7. Top Companies in India’s Fintech Ecosystem: The report sheds light on leading players in the fintech sector in India, including Razorpay, PhonePe, Zerodha, and Cred, which are shaping the landscape across segments like digital payments, lending, and wealth management. These companies exemplify the rapid growth and transformative impact of fintech on India’s economy.
  8. Investment Landscape and Major Investors: The investment landscape in India’s fintech market has attracted some of the biggest names in venture capital and private equity. Key investors, including Blume Ventures, Accel, Matrix Partners India, and Kalaari Capital, have played a vital role in funding the growth of fintech in India. In 2021, fintech funding peaked at $9.6 billion, and though it moderated to $6 billion in 2022, investor interest remains high, particularly in sectors like digital payments and LendingTech.

Types of Fintech Covered in the Report

The Treelife India Fintech Report 2024-25 covers a wide array of fintech segments that are driving innovation across the financial landscape in India:

  • Digital Payments (PayTech): Exploring the growth of UPI and mobile wallets, which now dominate the digital payments system in India.
  • LendingTech: Covering advancements in digital lending, Buy Now Pay Later (BNPL) models, and platforms providing seamless credit access to individuals and businesses.
  • InsurTech: Examining technology-driven innovations in the insurance sector, including digital policy management and AI-powered risk assessments.
  • WealthTech: Highlighting platforms that democratize investment, from robo-advisors to digital wealth management solutions.
  • Fintech Infrastructure/SaaS: Analyzing backend technologies and SaaS solutions that support financial services, including Banking-as-a-Service (BaaS) and compliance tools.

Each of these segments plays a pivotal role in the fintech ecosystem, transforming how financial services are delivered and accessed in India.

Why Download the India Fintech Report?

The India Fintech Report 2024-25 by Treelife is a valuable resource for industry professionals, investors, and policymakers seeking in-depth insights into the growth of fintech in India. Covering all major segments of the fintech market in India, from digital payments to wealth management, the report provides essential data and analysis on the drivers, challenges, and future directions of this rapidly evolving sector.

Get the Treelife India Fintech Report 2024-25 to stay informed about:

  • The transformative impact of UPI and RuPay cards on the digital payments landscape
  • The role of GIFT IFSC in driving fintech globalization
  • Key players, investment trends, and employment opportunities within the fintech industry in India

Download your copy today to explore the latest trends and stay ahead in the evolving fintech sector in India.

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IFSCA releases consultation paper seeking comments on draft circular on “𝑷𝒓𝒊𝒏𝒄𝒊𝒑𝒍𝒆𝒔 𝒕𝒐 𝒎𝒊𝒕𝒊𝒈𝒂𝒕𝒆 𝒕𝒉𝒆 𝑹𝒊𝒔𝒌 𝒐𝒇 𝑮𝒓𝒆𝒆𝒏𝒘𝒂𝒔𝒉𝒊𝒏𝒈 𝒊𝒏 𝑬𝑺𝑮 𝒍𝒂𝒃𝒆𝒍𝒍𝒆𝒅 𝒅𝒆𝒃𝒕 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒊𝒆𝒔 𝒊𝒏 𝒕𝒉𝒆 𝑰𝑭𝑺𝑪”

IFSCA releases consultation paper seeking comments on draft circular on “𝑷𝒓𝒊𝒏𝒄𝒊𝒑𝒍𝒆𝒔 𝒕𝒐 𝒎𝒊𝒕𝒊𝒈𝒂𝒕𝒆 𝒕𝒉𝒆 𝑹𝒊𝒔𝒌 𝒐𝒇 𝑮𝒓𝒆𝒆𝒏𝒘𝒂𝒔𝒉𝒊𝒏𝒈 𝒊𝒏 𝑬𝑺𝑮 𝒍𝒂𝒃𝒆𝒍𝒍𝒆𝒅 𝒅𝒆𝒃𝒕 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒊𝒆𝒔 𝒊𝒏 𝒕𝒉𝒆 𝑰𝑭𝑺𝑪”

IFSCA listing regulations requires debt securities to adhere to international standards/principles to be labelled as “𝐠𝐫𝐞𝐞𝐧”, “𝐬𝐨𝐜𝐢𝐚𝐥”, “𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲” 𝐚𝐧𝐝 “𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲-𝐥𝐢𝐧𝐤𝐞𝐝” 𝐛𝐨𝐧𝐝.

As of September 30, 2024, the IFSC exchanges boasted a listing of approximately USD 14 billion in ESG-labelled debt securities, a significant chunk of the total USD 64 billion debt listings in a short period. This rapid growth highlights the growing appetite for sustainable investments among global investors.

Certain investors, particularly institutional ones like pension funds and socially responsible investment (SRI) funds, explicitly state in their investment mandates that they can only invest in ESG-labeled securities. To encourage and promote ESG funds, the IFSCA has waived fund filing fees for the first 10 ESG funds registered at GIFT-IFSC, to incentivise fund managers to launch ESG-focused funds.

However, this rapid growth also comes with a significant risk of “greenwashing” where companies or funds exaggerate or falsely claim their environmental and sustainability efforts.

𝐖𝐡𝐚𝐭 𝐢𝐬 “𝐆𝐫𝐞𝐞𝐧𝐰𝐚𝐬𝐡𝐢𝐧𝐠”?

However, with this rapid growth comes a significant risk: greenwashing. Greenwashing occurs when companies or funds exaggerate or fabricate their environmental and sustainability efforts to project a greener image and attract investors. It’s essentially a deceptive marketing tactic that undermines the true purpose of sustainable investing.

IFSCA’s Consultation Paper: Mitigating Greenwashing

Recognizing the threat of greenwashing, the IFSCA has released a consultation paper seeking public comment on a draft circular titled “Principles to Mitigate the Risk of Greenwashing in ESG labelled debt securities in the IFSC.” This circular outlines principles that companies and funds issuing ESG-labelled debt securities on the IFSC platform must adhere to.

Refer link for consultation paper: https://ifsca.gov.in/ReportPublication?MId=8kS3KLrLjxk= 

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Karnataka's Global Capability Centres Policy: A Game Changer for India's Tech Landscape

Karnataka’s Global Capability Centres Policy: A Game Changer for India’s Tech Landscape

Karnataka, a state in India known for its vibrant tech industry, has recently unveiled its Global Capability Centres (GCC) Policy 2024-2029. This ambitious policy aims to solidify Karnataka’s position as a leading hub for GCCs in India and propel the state’s tech ecosystem to even greater heights.

What are Global Capability Centres (GCCs)?

For those unfamiliar with the term, GCCs are specialized facilities established by companies to handle various strategic functions. These functions can encompass a wide range of areas, including:

  • Information Technology (IT) services
  • Customer support
  • Research and development (R&D)
  • Analytics

By setting up GCCs, companies can streamline operations, reduce costs, and tap into a pool of talented professionals. This allows them to achieve their global objectives more efficiently.

Why is Karnataka a Major Hub for GCCs?

India is a powerhouse for GCCs, boasting over 1,300 such centers. Karnataka takes the lead in this domain, housing nearly 30% of India’s GCCs and employing a staggering 35% of the workforce in this sector. Several factors contribute to Karnataka’s attractiveness for GCCs:

  • Vast Talent Pool: Karnataka is home to some of India’s premier educational institutions, churning out a steady stream of highly skilled graduates in engineering, technology, and other relevant fields.
  • Cost-Effectiveness:India offers a significant cost advantage for setting up and operating GCCs, compared to other global locations.

Key Highlights of Karnataka’s GCC Policy 2024-2029

The recently unveiled GCC Policy outlines a series of ambitious goals and initiatives aimed at propelling Karnataka to the forefront of the global GCC landscape. Here are some of the key highlights:

  • Establishment of 500 New GCCs: The policy sets a target of establishing 500 new GCCs in Karnataka by 2029. This aggressive target signifies the government’s commitment to significantly expanding the state’s GCC footprint.
  • Generating $50 Billion in Economic Output: The policy envisions generating a staggering $50 billion in economic output through GCCs by 2029. This substantial economic contribution will be a boon for Karnataka’s overall development.
  • Creation of 3.5 Lakh Jobs: The policy aims to create 3.5 lakh (350,000) new jobs across Karnataka through the establishment and operation of new GCCs. This significant job creation will provide immense opportunities for the state’s workforce.
  • Centre of Excellence for AI in Bengaluru: Recognizing the growing importance of Artificial Intelligence (AI), the policy proposes establishing a Centre of Excellence for AI in Bengaluru. This center will focus on driving research, development, and innovation in the field of AI, fostering a robust AI ecosystem in Karnataka.
  • AI Skilling Council: The policy acknowledges the need to equip the workforce with the necessary skills to thrive in the AI-driven future. To address this, the policy proposes the creation of an AI Skilling Council. This council will be responsible for developing and delivering AI-related training programs, ensuring Karnataka’s workforce is well-prepared for the jobs of tomorrow.
  • INR 100 Crore Innovation Fund: The policy establishes an INR 100 crore (approximately $12.3 million) Innovation Fund. This fund will support joint research initiatives between academia and GCCs, fostering a collaborative environment that fuels innovation and technological advancements.

The GCC Policy has a clear and ambitious goal: for Karnataka to capture 50% of India’s GCC market share by 2029. Read more about the policy here.

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Major Boost for Reverse Flipping: Indian Startups Coming Home

Major Boost for Reverse Flipping: Indian Startups Coming Home

In recent years, a significant number of Indian startups have chosen to incorporate their businesses outside India, primarily in locations like Delaware, Singapore  and other global locations. This trend, known as “flipping,” offered advantages like easier access to foreign capital and tax benefits. However, the tide is starting to turn. We’re witnessing a growing phenomenon of “reverse flipping,” where these startups are now shifting their bases back to India.

This shift back home is driven by several factors, including a booming Indian market, attractive stock market valuations, and a desire to be closer to their target audience – Indian customers. To further incentivize this homecoming, the Ministry of Corporate Affairs (MCA) has recently introduced a significant policy change.

MCA Streamlines Cross-border Mergers for Reverse Flipping

The MCA has amended the Companies (Compromises, Arrangements, and Amalgamations) Rules, 2016, to streamline the process of cross-border mergers. This move makes it easier for foreign holding companies to merge with their wholly-owned Indian subsidiaries, facilitating a smooth transition for startups seeking to return to their roots.

Key Takeaways of the Amended Rules

Here’s a breakdown of the key benefits for startups considering a reverse flip through this streamlined process:

  • Fast-Track Mergers: The Indian subsidiary can file an application under Section 233 read with Rule 25 of the Act. This rule governs “fast-track mergers,” which receive deemed approval if the Central Government doesn’t provide a response within 60 days.
  • RBI Approval: Both the foreign holding company and the Indian subsidiary need prior approval from the Reserve Bank of India (RBI) for the merger.
  • Compliance with Section 233: The Indian subsidiary, acting as the transferee company, must comply with Section 233 of the Companies Act, which outlines the requirements for fast-track mergers.
  • No NCLT Clearance Required: This streamlined process eliminates the need for clearance from the National Company Law Tribunal (NCLT), further reducing time and complexity.

The Road Ahead

The MCA’s move represents a significant positive step for Indian startups looking to return home. This policy change, coupled with a thriving domestic market, is likely to accelerate the trend of reverse flipping. This not only benefits returning companies but also strengthens the overall Indian startup ecosystem, fostering innovation and entrepreneurial growth within the country.

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IFSCA's Single Window IT System (SWIT): A Game Changer for Businesses in GIFT City

IFSCA’s Single Window IT System (SWIT): A Game Changer for Businesses in GIFT City

 Prime Minister Narendra Modi’s recent launch of the IFSCA’s Single Window IT System (SWIT) marks a significant milestone for businesses looking to set up operations in India’s International Financial Services Centre (IFSC) at GIFT City. This unified digital platform promises to revolutionize the ease of doing business in this burgeoning financial hub.

What is the IFSC and Why is SWIT Important?

The International Financial Services Centres Authority (IFSCA) was established to develop a world-class financial center in India. Located in Gujarat’s GIFT City, the IFSC aims to attract international financial institutions and businesses by offering a global standard regulatory environment. However, setting up operations in the IFSC previously involved navigating a complex web of approvals from various regulatory bodies, including IFSCA itself, the SEZ authorities, the Reserve Bank of India (RBI), the Securities and Exchange Board of India (SEBI), and the Insurance Regulatory and Development Authority of India (IRDAI). This process could be time-consuming and cumbersome for businesses.  

SWIT: Streamlining the Application Process

The SWIT platform addresses this challenge by creating a one-stop solution for all approvals required for setting up a business in GIFT IFSC. Here’s how SWIT simplifies the process:

  • Single Application Form: Businesses no longer need to submit separate applications to various authorities. SWIT provides a unified form that captures all the necessary information.
  • Integrated Approvals: SWIT integrates with relevant regulatory bodies – RBI, SEBI, and IRDAI – for obtaining No Objection Certificates (NOCs) seamlessly.
  • SEZ Approval Integration: The platform connects with the SEZ Online System for obtaining approvals from the SEZ authorities managing GIFT City.
  • GST Registration: SWIT facilitates easy registration with the Goods and Services Tax (GST) authorities.
  • Real-time Validation: The system verifies PAN, Director Identification Number (DIN), and Company Identification Number (CIN) in real-time, ensuring data accuracy.
  • Integrated Payment Gateway: Applicants can make payments for various fees and charges directly through the platform.
  • Digital Signature Certificate (DSC) Module: The platform enables users to obtain and manage DSCs, a crucial requirement for online submissions.

Benefits of SWIT for Businesses

The introduction of SWIT offers several advantages for businesses considering the IFSC:

  • Reduced Time and Cost: By consolidating the application process into a single platform, SWIT significantly reduces the time and cost involved in obtaining approvals. 
  • Enhanced Transparency: SWIT provides a transparent and user-friendly interface that allows businesses to track the progress of their applications in real-time. 
  • Improved Ease of Doing Business: This makes GIFT City a more attractive proposition for global investors and businesses.

Looking Ahead: The Future of GIFT City

The launch of SWIT is a significant step forward in positioning GIFT City as a leading international financial center. By streamlining the application process and promoting ease of doing business, SWIT paves the way for increased investment and growth in the IFSC. This, in turn, will contribute to India’s ambition of becoming a global financial hub.

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Sovereign Green Bonds in the IFSC

Sovereign Green Bonds in the IFSC

In recent years, the global investment landscape has shifted dramatically, with sustainability becoming a central theme in financial markets. As nations and corporations commit to net-zero emissions, innovative financial instruments are emerging to facilitate this transition. One of the most promising of these instruments is Sovereign Green Bonds (SGrBs). Recently, the International Financial Services Centres Authority (IFSCA) in India introduced a scheme for trading and settlement of SGrBs in the Gujarat International Finance Tec-City International Financial Services Centre  (GIFT IFSC), marking a significant step towards attracting foreign investment into the country’s green infrastructure projects.

Understanding Sovereign Green Bonds

SGrBs are debt instruments issued by a government to raise funds specifically for projects that have positive environmental or climate benefits. The proceeds from these bonds are earmarked for green initiatives, such as renewable energy projects, energy efficiency improvements, and sustainable infrastructure development. As global awareness of climate change grows, SGrBs are gaining traction as a viable investment option for those seeking to align their portfolios with sustainable development goals.

The Role of IFSCA

The IFSCA’s initiative to facilitate SGrBs in the GIFT IFSC is a strategic move that aligns with India’s commitment to achieving net-zero emissions by 2070. The GIFT IFSC has been designed as a global financial hub, offering a regulatory environment that supports international business and financial services. By introducing SGrBs, the IFSCA aims to create a robust platform for sustainable finance in India.

Key Features of the IFSCA’s SGrB Scheme

1. Eligible Investors

The IFSCA’s scheme allows a diverse range of investors to participate in the SGrB market. Eligible investors include:

  • Non-residents investors from jurisdictions deemed low-risk can invest in these bonds.
  • Foreign Banks’ International Banking Units (IBUs): These entities, which do not have a physical presence or business operations in India, can also invest in SGrBs. 

2. Trading and Settlement Platforms: The IFSCA has established electronic platforms through IFSC Exchanges for the trading of SGrBs in primary markets. Moreover, secondary market trading will be facilitated through Over-the-Counter (OTC) markets. 

3. Enhancing Global Capital Inflows: One of the primary objectives of introducing SGrBs in the GIFT IFSC is to enhance global capital inflows into India. With the global community increasingly prioritizing sustainable investment opportunities, India stands to benefit significantly from the influx of foreign capital. The availability of SGrBs provides a unique opportunity for investors looking to contribute to environmental sustainability while achieving financial returns.

The IFSCA’s introduction of SGrBs in the GIFT IFSC is a forward-thinking initiative that aligns with global sustainability goals. By facilitating access for non-resident investors and creating robust trading platforms, India is positioning itself as a leader in sustainable finance. As the world moves toward a greener future, the role of SGrBs will become increasingly important. For investors, these bonds not only represent a chance to achieve financial returns but also to make a meaningful impact on the environment. 

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